I worked in collaboration with Rethink Communications and the talented Becca Koole to give the Alberta grocery store, Blush Lane Organic Market, a soft rebrand. Blush Lane Organic Market is a small organic grocer, with their own orchards in BC. The challenge was to modernize the brand, while still staying true to their values and preserving their reputation as a trustworthy, local, family owned business.
The result we came up with was cleaner and sleeker, but not alienated from Blush Lane’s original look. We highlighted Blush Lane’s strengths, creating store signage that showed transparency about their growing practices and where the food comes from.
The rebrand stretched across 5 store locations, encompassing signage, brochures, bags, window decals, the market’s website, and more.