I created a brand for the grocery delivery platform, Food-X, which delivers groceries to your front door. Food-X delivers groceries for Spud.ca and Walmart. Their industry-leading technology allows them to consolidate deliveries into fewer trucks, reducing the environmental impact of the retailers they deliver for.
The challenge with this project was to create a brand that was uniquely recognizable but was still able to be a container for other brands, since it would be delivering groceries for other stores.
